Everything You DIDN'T Know About Tourism in the Lake District & Cumbria 

Ever wondered what actually goes on behind the scenes of tourism in one of the UK's most visited destinations?

In this episode, we sit down with Gill Haigh, Managing Director of Cumbria Tourism, to get the full picture. From how the industry really works, to the hotly debated tourist tax, the challenges facing the region, and how Gill climbed to the top of her field.

Whether you're a Lake District lover, thinking about a career in tourism or marketing, or just nosy about how it all works, this one's for you.