Email
& CRM
Email is the channel everyone forgets when they're chasing the algorithm. Which is funny, because it's the only channel where you actually own the audience.
Done well, email is the highest-trust marketing channel you've got. It's where customers expect to hear from you, on terms they agreed to.
Why email still works
Really!
You own the list. The algorithm doesn't decide who sees what. People who signed up actually wanted to hear from you.
It's slower to build than social, but the audience you build is yours. When the next platform shifts the rules, your email list still works.
Done well
Not too often
Most businesses pick one of two ways to ruin their email. They either bombard the list until people unsubscribe, or they forget it exists for nine months and send one panicked Christmas message.
We do neither. We send the right thing, to the right segment, at a useful cadence. We measure who opens, who clicks, who buys. We change what isn't working.
THREE WAYS WE WORK
Strategy &
Setup
Platform, lists, permissions, segmentation, automations. Done once, properly, so the rest of the work has somewhere to live.
Campaigns
& Newsletters
Ongoing emails that sound like you and do a job. Written, designed, sent, measured.
Lead
Nurture & CRM
The longer cycle. Sequences that take a new subscriber from sign-up to customer, and keep customers warm between purchases.
you make us blush
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