The Festival of Running made
history with the first half marathon in 40 years!
Over
350 athletes took part in the events
414.7k Facebook profile views
123 New Facebook followers
Workington Town Council sought marketing support to advertise their Festival of Running events
Workington Town Council came to us needing social media management, content creation and paid social media advertising support. Luckily for them, Natterjack Marketing has two running enthusiasts in the team so this was right up their street!
A bespoke social media strategy and content plan
We sat down with Workington Town Council and Cumberland Athletic Club, the event collaborators to discuss their aims and objectives, how many people they would like to see take part in the events, which areas of the county we should target with our ads, who would be interested in sponsoring the event and above all, could we track down anyone that took part in the last Workington Half Marathon from over 40 years ago?
From there we got to work. We set the paid social ads live, created a content calendar for Facebook and Instagram, connected the Athletic club with businesses who resonated with the target audience and briefed the videographer for the type of content to capture on the day.
The content plan was approved by Workington Town Council and Cumberland Athletic Club, sponsors were signed up and the entries were trickling in.
The results speak for themselves
There were over 350 athletes who took part in the 5k, 10k and half marathon almost doubling the entrants from the previous year. The feedback has been wonderful and it was fantastic to see runners from all over the country travel to West Cumbria to take part in the event.
What about the marketing? Well we reached a total of 23,093 people on paid ads and 78,907 on organic content. Workington Town Council received 123 new Facebook followers and 413.7k Facebook profile visits.
‘Natterjack created a fabulous news story around the 40th anniversary and managed to interact with people who took part all those years ago which created a real buzz around the event. Running hints and tips were posted in the weeks leading up to the event which were not only beneficial for the runners, but helped keep them safe and well during their race!' Emma Champman, Chief Officer/RFO at Workington Town Council
you make us blush
“We are delighted with the work that Natterjack carried out for this event. They were fully committed to ensuring we got the best media coverage and sponsors and that our adverts reached runners from across the country and not just in Cumbria.Thank you Natterjack for going above and beyond.”
Emma Chapman
Workington Town Council
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