When we joined forces with Crofton Plants, their website existed but lacked the vibrant content it needed. Their social media accounts were inactive and far from their potential. 

Before diving into action, we assessed the untapped potential of Crofton Plants. Understanding their core business aims and objectives, identifying their target audience, and exploring available opportunities was our priority. Armed with this knowledge, we crafted a comprehensive social media strategy.

Our strategy entailed a meticulous plan outlining the platforms where Crofton Plants should be active, the captivating content they should showcase, and the optimal budget allocation for paid promotions. This document encompassed both organic and paid social media tactics, setting the stage for their digital transformation.

With our strategy in hand, we presented it to Keith, the owner of Crofton Plants and got to work!