Back in June 2022, Nuclear Graduates was about to undergo a whole rebrand process, and we were fortunate enough to be engaged just in time to support the coordination and execution of this mammoth task. Our task was to outline a marketing strategy and a marketing plan, across multiple platforms. It was great timing as it meant that a new strategy, launched alongside a new brand, had the opportunity to land very well.

The Nuclear Graduates program is owned by the NDA but managed by Energus. We worked alongside the team at Energus and Peter Murray from Off The Hook Marketing to launch the new brand and implement a social media strategy.

Before drafting a social media strategy, we took the time to understand the Nuclear Graduates program, what it was, who was able to join the program and how it was managed.

From there we created a social media strategy which highlighted the program's target audience, suggested tone of voice, and suggested social media channels. We also worked alongside a graphic design company to implement the visual side of the social media strategy.

With this in hand, we got to work.