Back in June 2022, Nuclear Graduates was going through a rebrand. We started with them during this process. It was great timing as it meant that a new social media strategy would work alongside a new brand very well.
The Nuclear Graduates program is owned by the NDA but managed by Energus. We worked alongside the team at Energus and Peter Murray from Off The Hook Marketing to launch the new brand and implement a social media strategy.
Before drafting a social media strategy, we took the time to understand the Nuclear Graduates program, what it was, who was able to join the program and how it was managed.
From there we created a social media strategy which highlighted the program's target audience, suggested tone of voice, and suggested social media channels. We also worked alongside a graphic design company to implement the visual side of the social media strategy.
With this in hand, we got to work.
This year, the Nuclear Graduates program received the most applications it has ever received! They employed 100 graduates, which in comparison to previous years is just over double their usual intake.
During our time with Nuclear Graduates, we have helped take the program to the next level, giving it a voice on socials and making it the best program for any graduate wanting a career in the nuclear industry.