Jim Walton Penrith Ltd was one of Natterjack Marketing’s first ever clients back in 2018! Back in 2018 the car dealership was performing well, it was in need of a brand update and a social media presence. A Facebook profile had been created, but it wasn’t consistently updated and the content had no strategy behind it.

Although Jim Walton Penrith Ltd came to us wanting a rebrand, they wanted to keep their brand colours, those were the colours they were known for. We discussed the business, its aims and objectives, target audience and opportunities.

We then put together a rebrand strategy which outlined which aspects of the old brand we should keep and which were required to change. From here we created a number of potential new business logos, brand guidelines that included company colours and tone of voice and a plan of how to implement the changes internally and externally within the business.

We also put together a social media strategy document that included which channels the company should be utilising, what type of content should be posted, how the content should be written and how to engage on social media. The document also outlined our plans for paid social media advertising as well as organic posts.

The documents were presented to brothers, Stephen and Alan Walton, who chose their favourite business logo and we got to work implementing our plans.