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Jim Walton Penrith Ltd, the 
quality car retailer in Penrith 

Jim Walton
2018 - Jan 2024
Social Media Management, Paid Social Ads, Website Management, Email Marketing, Marketing Strategy, Branding, Digital Marketing, Content Creation
Jim Walton Hero

901k increase in Facebook 
(Dec 20   Jan 24) 

of 12.8k 


where they were

Reputable and successful used car dealership in need of rebrand and social strategy 

Jim Walton Penrith Ltd was one of Natterjack Marketing’s first ever clients back in 2018! Back in 2018 the car dealership was performing well, it was in need of a brand update and a social media presence. A Facebook profile had been created, but it wasn’t consistently updated and the content had no strategy behind it.

the solution

bespoke rebrand and social media strategy 

Although Jim Walton Penrith Ltd came to us wanting a rebrand, they wanted to keep their brand colours, those were the colours they were known for. We discussed the business, its aims and objectives, target audience and opportunities.

We then put together a rebrand strategy which outlined which aspects of the old brand we should keep and which were required to change. From here we created a number of potential new business logos, brand guidelines that included company colours and tone of voice and a plan of how to implement the changes internally and externally within the business.

We also put together a social media strategy document that included which channels the company should be utilising, what type of content should be posted, how the content should be written and how to engage on social media. The document also outlined our plans for paid social media advertising as well as organic posts.

The documents were presented to brothers, Stephen and Alan Walton, who chose their favourite business logo and we got to work implementing our plans.

the results

The results speak for themselves 

Jim Walton Penrith Ltd now has a fresh, modern and professional new look. Their new logo stands out and their brand colours are on point. They are gradually rolling out the logo change, their signage is complete and looking fantastic!

you make us blush

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