Brand
and Performance
Marketing is the equivalent of asking someone on a date. Branding is the reason they say yes.
Most businesses spend a lot on the dating. Less on the reason. That's why their marketing's working harder than it should be.
Brand is more than a logo
seriously
A logo is the easy part. The harder part is the bit underneath. What your business stands for. What it won't do. How it sounds. What someone says about you when you're not in the room.
That's the work. The logo, the colour palette, the typography. Those come after that, not before.
Branding done well
Done well, brand is the thing that lets you charge more, get more referrals, hire better, and stop chasing every shiny tactic. Done badly, it's a slightly nicer logo on the same confused business.
We don't do brand as a one-off project that ends with a PDF and a colour palette. We build brands that work for the next ten years, then we help you live them out in everything you do next.
Four ways an engagement can run
Brand
strategy
What you stand for, who you're for, what you won't do. The foundation everything else sits on.
Brand identity
The visual and verbal expression. Logo, typography, colour, voice, the rules for how you show up.
Comms
planning
How the brand actually lands in the world. The messages, the moments, the channels.
Campaigns
Specific projects to launch something, reposition something, or make some good old fashioned noise.
30 mins to chat about your brand? No pitch, no deck, we listen first.
you make us blush
“Natterjack Marketing's professional approach and polite follow ups have been instrumental in achieving significant customer feedback, praising our fresh new look and enhanced social presence. The marketing efforts have significantly boosted our social media engagement and website traffic, contributing to our business growth.”
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