The Cumbrian Baker had a loyal offline following and a delicious product range, with a social media foundation already in place thanks to prior agency support. However, their online presence needed a refresh to better reflect their personality and keep audiences engaged. They faced:

• Plateauing visibility and engagement on Facebook and Instagram

• A need for more dynamic, story-led content

• Slower follower growth and limited profile traffic

They were ready for a strategy that could evolve their content, spark conversation, and convert casual scrollers into loyal fans.

We captured the warmth, creativity, and local charm of The Cumbrian Baker. The approach included:

• Visual storytelling: Posts featured mouthwatering product shots, behind-the-scenes baking, and seasonal specials

• Tone and timing: Content was crafted with a friendly, authentic voice and scheduled to align with audience activity peaks

• Platform-specific tactics: Facebook focused on reach and shares, while Instagram leaned into visual engagement and profile growth

• Interactive content: Comment prompts encouraged audience participation

• Performance tracking: Weekly reviews informed agile tweaks to content formats and posting rhythm