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Employer Brand

You can't hire your way out of a weak employer brand.

The best candidates are already employed. They aren't refreshing job boards. They look you up when a recruiter mentions your name, decide what they think of you in about ninety seconds, and decide whether to keep reading. Most businesses lose them in that window.

What your employer brand actually is

Employer brand is what people say about working for you when you're not in the room. It shows up on Glassdoor, on LinkedIn, in the line at a careers fair, and in the WhatsApp message someone sends a friend the day after their first day.

It's not the careers page. The careers page is the visible bit. Underneath sits a much bigger thing. Who you are as an employer. What you offer beyond salary. Why someone good would stay.

Why most people get this wrong

Marketing teams own the customer brand. HR owns recruitment. Nobody owns the bit in between.

The result is a careers page that sounds nothing like the company, job ads written by recruitment agencies, and onboarding that contradicts everything the offer letter promised.

We work on the bit in between. With marketing's voice, with HR's reality, so what candidates see, what they hear, and what they get all add up.

THREE WAYS WE WORK

Employer Brand Strategy

What you stand for as an employer. Who you want to attract. What you won't compromise on. The articulated EVP that sits behind every recruitment touchpoint.

Careers Content

& Channels

Careers page rewrite, LinkedIn content for leaders, recruitment campaign creative, founder and team profiles. The visible side.

Internal Comms & Culture Content

Onboarding, all-hands content, employee storytelling. Because the inside has to match the outside.

OUR digital marketing WORK

Borderway Finance

Positioning Borderway as the leading Financers

Firpress

Design, Print, Signage

you make us blush

“Natterjack are very proactive in their approach. I value Natterjack Marketing as an integral part of our business.”

Stephen Walton

Director, Jim Walton Penrith Ltd

“...an email marketing strategy that has allowed us to consistently communicate with our customers. Lindsay and Rosie are extremely helpful and knowledgeable”