Silloth Golf Club isn’t just a course - it’s a coastal masterpiece. Perched along the windswept edge of the Irish Sea in Cumbria, this championship links course is the kind of place that makes seasoned golfers stop mid-swing to take in the view. Regularly featured in Golf World’s and National Club Golfer’s Top 100 Courses in the UK & Ireland - and crowned #1 Value Golf Course in England - it’s a hidden gem that deserves more attention. Even Fergal O’Leary, one of golf’s most trusted voices, said: “I will forever rate Silloth in the Top 100 courses in the world.”

But while the course is world-class, its online presence didn’t quite match up. That’s where we came in.

Silloth wanted to boost visibility, attract more visiting golfers, and convert digital interest into real-world bookings. Our job? Build a scroll-stopping ad campaign that put this underrated beauty firmly on the digital map.

With a niche audience and a quiet local population, we knew we had to get laser-focused. So we went all in on Meta ads (Facebook + Instagram), combining strong creative with smart targeting.

The first ad was a no-fuss photo - just one stunning shot of the course’s rugged coastline and open fairways. No gimmicks, just “that looks like a proper golf course” vibes.

We didn’t stop at Cumbria. Our targeting extended across Northumberland, Newcastle, the Borders, and Lancashire - places where golfers are willing to travel for the right experience. Interest targeting ensured we weren’t wasting ad spend on non-golfers. Every penny counted.

And it worked.

With strong results from the photo ad, we doubled down with a cinematic video ad. Shot by our in-house videographer Thomas Simmons, the content captured the heart of Silloth - smooth camera work, and the serene, premium atmosphere that keeps golfers coming back.

It wasn’t over-edited or flashy. It was authentic. Elevated. The kind of video that makes you want to pack your clubs and hit the road.