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Teeing off with 
impact 

Client
Silloth on Solway Golf Club
Year
2025
Services
Paid Social Ads, Content Creation, Marketing Strategy
Silloth Solway 09 Aerial Green 0082

15.61% 
click through rate  

3,500+ 
link clicks 

169,607 
total impressions  

The challenge

Letting the world in on the best kept secret 

Silloth Golf Club isn’t just a course - it’s a coastal masterpiece. Perched along the windswept edge of the Irish Sea in Cumbria, this championship links course is the kind of place that makes seasoned golfers stop mid-swing to take in the view. Regularly featured in Golf World’s and National Club Golfer’s Top 100 Courses in the UK & Ireland - and crowned #1 Value Golf Course in England - it’s a hidden gem that deserves more attention. Even Fergal O’Leary, one of golf’s most trusted voices, said: “I will forever rate Silloth in the Top 100 courses in the world.”

But while the course is world-class, its online presence didn’t quite match up. That’s where we came in.

The aim

What Natterjack Was Brought In to Do 

Silloth wanted to boost visibility, attract more visiting golfers, and convert digital interest into real-world bookings. Our job? Build a scroll-stopping ad campaign that put this underrated beauty firmly on the digital map.

With a niche audience and a quiet local population, we knew we had to get laser-focused. So we went all in on Meta ads (Facebook + Instagram), combining strong creative with smart targeting.

Our approach

Keep It Simple, Keep It Effective 

The first ad was a no-fuss photo - just one stunning shot of the course’s rugged coastline and open fairways. No gimmicks, just “that looks like a proper golf course” vibes.

We didn’t stop at Cumbria. Our targeting extended across Northumberland, Newcastle, the Borders, and Lancashire - places where golfers are willing to travel for the right experience. Interest targeting ensured we weren’t wasting ad spend on non-golfers. Every penny counted.

And it worked.

(aka Video)

Bring in the Big Guns 

With strong results from the photo ad, we doubled down with a cinematic video ad. Shot by our in-house videographer Thomas Simmons, the content captured the heart of Silloth - smooth camera work, and the serene, premium atmosphere that keeps golfers coming back.

It wasn’t over-edited or flashy. It was authentic. Elevated. The kind of video that makes you want to pack your clubs and hit the road.

Speak for themselves!

The Results 

  • Combined Click-Through Rate: 15.61%

  • Link Clicks: 3,500+

  • Avg. Cost Per Click: £0.06

  • Total Impressions: 169,607

The numbers speak for themselves. We didn’t just tick the box - we delivered real reach, real interest, and real bookings.

Silloth now has a digital presence that reflects the prestige of the course. And we’re just getting started.

You make us blush!

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