@Maryport, a community brand with deep local roots, had limited digital traction. Their social media presence lacked consistency and visibility, with:

• Low reach and engagement on both Facebook and Instagram

• Sporadic posting and unclear content strategy

• Minimal follower growth

They needed a strategy that would amplify their voice online, energise their audience, and reflect the spirit of Maryport’s community.

Natterjack Marketing crafted a multi-platform content strategy that celebrated @Maryport’s identity while driving measurable engagement. The approach included:

• Community-first storytelling: Posts spotlighted local events, people, and heritage, creating emotional resonance.

• Content momentum: A consistent posting rhythm with varied formats, reels, carousels, and static posts, kept audiences engaged.

• Platform-specific tactics: Facebook focused on reach and shares, while Instagram leaned into visual storytelling and profile growth.

• Engagement prompts: Posts invited comments, reactions, and shares, while stories encouraged interaction.

• Follower growth campaigns: Strategic collaborations, and cross-promotion with local pages boosted visibility.

• Performance tracking: Weekly reviews allowed for agile adjustments to timing, tone, and format.