International Women's Day, a global annual celebration dedicated to recognising the achievements of women around the world and raising awareness about gender inequality. It’s a time for everyone to come together, empower women, and advocate for gender equality.
In the marketing industry, women have made significant strides in recent years. Despite women representing the majority of marketing professionals, there is still much work to be done to achieve gender equality in the industry. Yes, marketing does offer many opportunities for women, including roles in strategy, creative, analytics, and technology with flexibility around working hours and working location. But let’s talk about unequal pay. Yes, it's 2023, and we're still talking about the gender pay gap. Women are paid on average 80 pence for every pound that a man earns for doing the same job. But hey, at least we can take comfort in the fact that women's purses and wallets are lighter and easier to carry, right?
The marketing industry is also attractive to women because it offers a flexible work environment. Many marketing jobs can be done remotely, and the industry values creativity, problem-solving, and collaboration. The marketing industry also offers opportunities to work on projects that align with their passions and interests. But let’s not forget the double standards in the workplace.
Women are often penalised for assertiveness and ambition, while men are praised for the same traits. And don’t get us started on the expectation and unwritten rule that women will set up the meetings with everyone’s calendars, that the females involved in the project will book the meeting room and ensure that there’s enough tea and coffee for everyone. Granted there are some amazing people [and the majority of our clients] where this doesn’t happen, but we hear our fellow corporate girlies scream when they seem to have, without their permission, inherited this role in this never ending cycle.
And let's not forget about the classic "mummy penalty," where women are seen as less committed or competent in their jobs once they have children. Because clearly, motherhood and career success are mutually exclusive. Then there's the issue of beauty standards. Women are bombarded with messages about how they should look, from the perfect body shape to the perfect hair and makeup. And let's not forget about the pressure to age gracefully (aka not age at all). What’s that even about? Meanwhile, men can rock a dad bod and a receding hairline and still be considered attractive. Maybe it's time for a dad bod revolution for women? Perhaps that was part of our cunning plan when we celebrated National Day of Kindness last month!?
International Women's Day is a time to celebrate the accomplishments of women and to continue to bang the drum for gender equality. We’re proud to work in such a thriving industry with such demand and while you won’t catch us tottering around the office in stilettos, you will find us creating some bad ass campaigns for clients and generating more business than they can handle!