Birthday Marketing Campaigns 

March is a month filled with celebrations, including birthdays here at Natterjack HQ. Birthday marketing campaigns are a great way for businesses to engage with their audience and create a sense of community. Given its my birthday month, I wanted to share with you my top five best birthday marketing campaigns in the UK.

1. The Body Shop

The Body Shop is known for its ethical and sustainable beauty products, and their birthday campaign is no different. On your birthday, you can visit a Body Shop store and receive a free gift worth up to £5, no purchase necessary. This campaign not only rewards customers for their loyalty, but it also encourages them to visit the store and potentially make a purchase.

2. Pizza Express

Pizza Express offers those who have joined the Pizza Express Club a free dessert to their Bronze customers or a free classic pizza to their Silver customers on their birthday when they dine in at one of their restaurants. This campaign not only incentivizes customers to visit their restaurant on their special day, but it also encourages them to bring their friends and family along to celebrate.

3. ASOS

ASOS is an online fashion retailer that offers a 10% discount to customers on their birthday. This campaign not only rewards customers for their loyalty, but it also encourages them to make a purchase on their special day.

4. Krispy Kreme

Krispy Kreme offers personalised rewards and treats to customers on their birthday when they sign up for their rewards program. This campaign not only rewards customers for their loyalty, but it also encourages them to sign up for the rewards program and potentially make a purchase in the future.

5. Starbucks

Starbucks offers a free birthday drink to customers on their birthday when they sign up for their rewards program. This campaign not only rewards customers for their loyalty, but it also encourages them to sign up for the rewards program and potentially make a purchase in the future.

Each campaign rewards customers for their loyalty, encourages them to visit the store or restaurant, and potentially make a purchase. Birthday marketing campaigns are a great way to engage with your audience and create a sense of community. So, if you have a birthday coming up, be sure to take advantage of these amazing offers!