Short form video, is it still king? 

Short-form video is dominating social media, with TikTok, Instagram Reels, and YouTube Shorts leading the charge. But is it still the best way to reach audiences?

Attention spans are shrinking, and platforms are favouring quick, engaging content. Short-form videos are easy to consume, highly shareable, and algorithm-friendly. However, for certain brands, long-form content still plays a crucial role in storytelling and deeper audience engagement.

The best strategy? Mix it up. Use short-form videos for engagement and brand awareness, but don’t abandon long-form content if it helps you convert and educate your audience.