AI & Marketing – Friend or Foe? 

Artificial Intelligence is revolutionising marketing, but is it a tool to embrace or a threat to creativity? AI is now being used for content generation, customer service automation, and data analysis, allowing brands to scale like never before. However, concerns about authenticity, job displacement, and algorithm dependency remain.

The key is balance. AI can streamline processes and enhance personalization, but human creativity and strategic thinking will always be the driving force behind standout campaigns. Instead of fearing AI, marketers should learn how to integrate it effectively, using it to enhance- not replace - real connections with their audience.

Do you use AI within your job role?