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1 min read

Developing social media strategy 

30 October 2023

Developing a social media strategy is like brewing a cup of tea – it requires careful planning, attention to detail, and a touch of British wit. You know your customers and target audience.

Firstly, identify your target audience and choose the right social media platforms. Who is your ideal customer or client and where are they on social media? We need to select the channel where your target audience is most active. Think of it like selecting the right blend of tea leaves – you want to find the perfect match for your taste buds (and your followers).

Next, develop your content. This is where you can really let your creativity flow, like adding a dash of honey or a splash of milk to your tea. Just make sure your content aligns with your brand's messaging and provides value to your followers. It might be educational pieces, it might be light-hearted and funny, it depends on your business and your objectives.

When it comes to engaging with your audience, think of it like a friendly conversation over a cuppa. Respond to comments, messages, and reviews in a timely and personable manner. And don't forget to sprinkle in a bit of British humour – a well-timed joke or pun can go a long way in building relationships with your followers.

Finally, measure your performance and adapt your strategy as needed. Think of it like adjusting the brewing time for your tea – a little extra steeping time can bring out the best flavors, just like tweaking your strategy can improve your social media presence.

So there you have it – a social media strategy is just like making a cup of tea but with more tweets and less stirring. Cheers!

Lindsay Gray 
Founder + CEO
LINDSAY GRAY author thumb

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