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2 min read


26 June 2023

Personal branding is a hot topic at the moment and in today’s very competitive business landscape establishing a personal brand is no longer a luxury but a necessity.

But what is personal branding?

Dolly Parton once said, “find out who you are, and do it on purpose” and I think that perfectly summarises personal branding. Your personal brand is a super power that can differentiate you from the crowd, it can help attract opportunities, whether that’s career opportunities or business opportunities and it can open the doors to success. Your personal brand should encompass your unique skills, experiences, values and reputation and the trick is presenting that to the wide world.

So first off, let’s understand personal branding a bit more.

It’s the process of intentionally shaping and promoting your professional identity. It’s about identifying your strengths, your passions and your values and communicating them to your audience. As Simon Sinek always reminds us, start with why. Why do you do what you do? Do you enjoy it? Why should people be interested? Making sure this is crystal clear allows you to establish yourself as an expert, gain credibility and enhance your professional visibility.

Don’t forget to reflect on your strengths, skills and experiences that make you valuable to employers, clients or colleagues. By understanding what makes you unique and how you can leverage those qualities to solve problems, add value or to bring innovation to the table.

It’s all about consistency.

Consistency is KEY when it comes to personal branding. Ensure that your brand messaging is consistent across all platforms and interactions. From your online presence, social media profiles, to your offline interactions such as networking events and conferences, make sure you maintain a cohesive and authentic message. Consistency builds trust and reinforces your brand image.

Speaking of online presence, in today’s digital age, your online presence plays a vital role in shaping your personal brand. Create a professional website or online portfolio that showcases your work, expertise, and achievements. Utilise social media platforms strategically to share valuable content, engage with your audience, and establish yourself as a thought leader in your industry. Remember to maintain a professional tone and uphold your brand values in all your online interactions.

It’s not just online where you need to build a personal brand, networking is an essential component too. Actively engage with professionals in your field, attend industry events, and join relevant associations or communities. Build meaningful connections, seek mentorship opportunities, and offer your expertise to others. A strong network not only enhances your personal brand but also opens doors to collaborations, partnerships, and career growth.

A well-established personal brand has credibility, trust and integrity. Be authentic, be transparent and ethical in your professional interactions. Always deliver on your promises, honour commitments you have made and treat others with respect. Building your reputation of trustworthiness and integrity not only strengthens your personal brand but it also attracts long-term relationships and opportunities.

So that’s all; building your personal brand is an ongoing process that requires time, effort, and consistency. It's about showcasing your unique qualities, building relationships, and continuously adding value. It’s about cultivating a brand so you can differentiate yourself, create valuable connections and unlock your true professional potential.

Lindsay Gray 
Founder + CEO
LINDSAY GRAY author thumb

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