The latest from the Natter Room; you don't want to miss it! 

Sign up!
2 min read

Are Hashtags Still Relevant in Social Media Marketing? 

1 May 2024

In the ever-evolving world of social media marketing, one question that often arises is whether hashtags are still relevant. Once hailed as the secret sauce for boosting visibility and engagement, hashtags have faced scrutiny in recent years as algorithms change and user behaviour evolves. So, are hashtags still a valuable tool for social media marketers, or have they lost their relevance? Let's delve into the debate.

The Case for Hashtags:

  • 1. Increased Discoverability: Hashtags remain one of the most effective ways to increase the discoverability of your content. By adding relevant hashtags to your posts, you can extend your reach beyond your immediate followers and connect with users who are interested in similar topics.

  • 2. Organised Content: Hashtags help categorise and organise content on social media platforms, making it easier for users to find and engage with specific topics, trends, and conversations. This can be particularly beneficial for brands looking to target niche audiences or participate in trending discussions.

  • 3. Brand Awareness: Strategic use of branded hashtags can help build brand awareness and foster a sense of community among your followers. By creating a unique hashtag for your brand or campaign, you encourage user-generated content and increase brand visibility across social media platforms.

The Case Against Hashtags:

  • 1. Saturation and Spam: With the widespread use of hashtags, many social media feeds have become inundated with spammy or irrelevant content. This can make it challenging for users to find meaningful content amidst the noise and may lead to hashtag fatigue among audiences.

  • 2. Algorithm Changes: Social media algorithms are constantly evolving, and some platforms have adjusted their algorithms to prioritise other factors over hashtags. As a result, the impact of hashtags on organic reach and engagement may vary depending on the platform and algorithm changes.

  • 3. Changing User Behaviour: User behaviour on social media platforms is continually evolving, with trends shifting towards visual content, video, and ephemeral content formats. In this context, some argue that hashtags may be less relevant or effective compared to other engagement strategies.

Therefore, while the debate surrounding the relevance of hashtags in social media marketing continues, the reality is that hashtags can still be a valuable tool when used strategically. By conducting research, understanding your audience, and selecting relevant and targeted hashtags, you can increase the visibility and reach of your content on social media platforms.

Ultimately, the effectiveness of hashtags in your social media marketing strategy will depend on various factors, including your goals, target audience, and the specific platform you're using. Experimentation, monitoring performance metrics, and adapting your strategy accordingly will help you determine the role that hashtags play in your overall social media marketing efforts. So, while hashtags may not be the be-all and end-all of social media marketing, they still have a place in the digital marketer's toolkit.

Sian Walton 
Junior Content Creator
Natterjackstaffshots Nov2023 18

We use third-party cookies to obtain browsing data from our users to improve our services