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1 min read

Marketing strategies that sleigh 

4 December 2023

As the festive season approaches, businesses in the UK are gearing up for the most wonderful time of the year in the world of marketing. Christmas is not just about decking the halls; it's also the perfect time for businesses to sleigh their marketing strategies. Let's unwrap some key trends for the festive period.

Personalisation is taking the top spot! In the spirit of giving, consumers appreciate a personalised touch. One significant trend this Christmas is the emphasis on personalised marketing campaigns. From targeted emails addressing customers by name to tailor-made promotions based on individual preferences, businesses are leveraging data to make their marketing messages more relevant and resonant. The days of one-size-fits-all promotions are dwindling, making room for a more personal and heartfelt connection with the audience. The personalised touch is also taking over when it comes to gifts, with Katie Loxton being one big name I have spotted; initials on bags, purses, and bracelets are proving to be popular!

Social media shines bright at this time of year. The festive season is a time when social media truly comes to life. Instagram, Facebook, TikTok, and other platforms are transformed into winter wonderlands, adorned with festive content. Brands are leveraging the power of social media influencers to showcase their products in the most enchanting light. The ability to reach a vast audience and tap into the visual nature of these platforms makes social media an indispensable tool for Christmas marketing. Creative and visually appealing content, coupled with strategic influencer partnerships, is a recipe for social media success during the festive period.

While shops are still decorated with tinsel and twinkling lights, e-commerce giants have become the true stars of the Christmas shopping show. Amazon, eBay, and John Lewis and Partners consistently dominate the online retail space during the festive period. Their vast product offerings, fast delivery, and user-friendly buying process make them go-to destinations for festive shopping. These platforms employ sophisticated algorithms to suggest personalised gift ideas, turning the online shopping experience into a seamless and joyful journey for consumers.

I love to see marketing come alive at this time of year, and I am looking forward to seeing what the brands have in store for us this festive period!

Rosie Graves 
Senior digital marketing exec
Rosie Groves blog author

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