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3 min read

The brands that light up Christmas 

4 December 2023

The festive season is when we see the big brands come to life with their marketing, campaigns and offers. I love to see the marketing trends evolve over the years, as a young girl I used to love it when the Coca-Cola truck turned up at Carlisle, little did I know, it was all part of a big marketing campaign! Let’s delve into the big names lighting up Christmas.

Coca-Cola - A perennial player in the Christmas marketing arena, Coca-Cola has mastered the art of creating heartwarming holiday campaigns. From the iconic Coca-Cola truck tour to emotionally resonant TV adverts featuring the jolly old man himself, Santa Claus, Coca-Cola consistently spreads joy and happiness during the festive season. Their ability to evoke nostalgic feelings while staying relevant with modern audiences cements their status as a Christmas marketing powerhouse.

John Lewis - The British retail giant John Lewis has become synonymous with heartwarming Christmas TV adverts. Year after year, their ads tug at the heartstrings, telling touching stories that resonate with audiences of all ages. These emotional connections not only boost brand loyalty but also generate significant buzz on social media. John Lewis has turned Christmas advertising into an art form, setting the bar high for competitors in the retail sector. Not sure about everyone else, but I really look forward to the launch of their video!

Aldi - Known for its witty and humorous campaigns, Aldi consistently delights customers with festive promotions and entertaining TV adverts. Their "Kevin the Carrot" series, featuring a lovable animated carrot embarking on festive adventures, has become a holiday tradition for many. Aldi's ability to infuse joy and humor into their Christmas marketing sets them apart in the competitive retail landscape, making them a standout name during the holiday season. My children look for the Kevin the Carrot characters in the middle aisle every year, I have never had to fight for one like you see on social media though!

Marks and Spencer - Another heavyweight in the Christmas marketing realm, has consistently brought elegance and sophistication to the festive season. From luxurious food offerings to stylish fashion collections, M&S has positioned itself as a go-to destination for quality Christmas essentials. Their TV adverts often feature heartwarming family moments, emphasising the importance of togetherness and celebrating in style. M&S seamlessly blends tradition with a modern touch, making their brand a staple during the festive period. Whether it's their delectable Christmas puddings or fashionable party wear, Marks and Spencer adds a touch of class to the festivities, making Christmas shopping an experience in itself.

Fenwick's Newcastle - Fenwick's window display in Newcastle is a cherished Christmas tradition, symbolising the official commencement of the festive season for both locals and visitors. Have you see it before? It really is amazing! The department store, steeped in history, annually unveils a captivating and animated Christmas window that narrates a magical story, enveloping spectators in a wondrous atmosphere. Renowned for its creativity and craftsmanship, the display showcases intricate details and festive themes, captivating audiences of all ages. Families eagerly gather to witness the enchantment as the windows come alive with charming characters, sparkling lights, and a nostalgic touch. A testament to the power of tangible experiences, Fenwick's window display has become an integral part of Newcastle's Christmas traditions, fostering community spirit and proving that impactful marketing extends beyond the digital realm.

The magic of Christmas extends beyond decorations and gifts. It's a time when businesses, both big and small, showcase their creativity and connect with consumers on a deeper level. In my opinion, these brands and many more, make Christmas even more special!

Rosie Graves 
Senior digital marketing exec
Rosie Groves blog author

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