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10 ways marketing mirrors the stock market 

29 September 2023

10 ways marketing mirrors the stock market from Lindsay Gray, CEO of Natterjack Marketing.

1️⃣ Diversify Your Portfolio: Much like diversifying investments, don't hinge your strategy on a single marketing channel. Experiment with a mix to determine what aligns best with your brand.

2️⃣ Allocate Wisely: Portion 20-30% of your marketing budget to innovative or higher-risk channels, while dedicating the remaining 70-80% to proven, stable ones. Balance innovation with a solid foundation.

3️⃣ Trust Your Instincts: Just as successful investors trust their instincts, lean on your marketing intuition for significant decisions.

4️⃣ Invest in a Downturn: In market slumps, seize the opportunity to invest in marketing. Lower ad rates and reduced competition allow for broader reach, setting the stage for growth in a market upswing.

5️⃣ Balancing Short and Long-Term Gains: Marketing and stock investments offer short-term profits, like flash sales, and long-term advantages, such as brand building. Strike a balance for sustainable growth.

6️⃣ Data-Informed Decisions: Let data guide but not dictate your choices. Blend it with intuition to shape a well-rounded marketing strategy.

7️⃣ Embrace Calculated Risks: Just as the stock market is unpredictable, be open to calculated risks in marketing to make a meaningful mark.

8️⃣ Learn and Evolve: Like investors learning from their errors, leverage marketing mishaps to refine future campaigns.

9️⃣ Venture into the Unknown: Much like how new companies disrupt established markets, exploring novel marketing channels can unlock fresh opportunities to engage your target audience.

1️⃣ 0️⃣ Stay Ahead of Trends: As investors track market trends, keep yourself informed about the latest marketing trends and technologies. This foresight will give you a competitive edge and guide strategic decisions.

Lindsay Gray 
Founder + CEO
LINDSAY GRAY author thumb

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