Transforming Marketing with AI | Daniella Hope 

What’s it like to grow up in a family business and then take the reins? In this episode of Chatterjack, host Lindsay Gray is joined by students from St Benedict’s School to chat with the Director of Lake District Hotels about her journey from growing up in the industry to leading a group of six luxury hotels in the heart of the Lake District.

She opens up about the challenges of running a family business, how she’s modernising hospitality with strategic marketing and AI, and what it really takes to keep guests coming back, this episode is packed with insights for anyone curious about the industry—or just loves a behind-the-scenes business story.