When we started working with Rosehill Theatre, they had a substantial subscribers list. An excellent start when it comes to email marketing! At the time, Rosehill was not at the time sending consistent email updates to their current and potential customer list.
We started by putting together an email marketing strategy document. What were Rosehill doing that was working and what were they not doing that could benefit the theatre?
We looked at how to build awareness, how to increase interest, setting up automatic emails with a consistent plan in place. Looking at abandoned cart emails and sending a follow up email to those who hadn’t opened the most recent email.
We also considered the emails that should be sent when a customer purchases a ticket, when their event is nearing and after the event for feedback.
Personalised emails were also considered, birthday wishes and emails that contained events that the customer had noted as an interest of theirs.
Finally, a monthly events email was also highlighted as an important aspect of their email marketing strategy.
The results are fantastic, their email opens and clicks are increasing on a monthly basis. Their monthly events emails are a consistent tool for them when it comes to ticket sales. Most recently we have secured air time on BBC Radio Cumbria and ITV Border News which is fantastic for Rosehill Theatre.
“...an email marketing strategy that has allowed us to consistently communicate with our customers. Lindsay and Rosie are extremely helpful and knowledgeable”
Deanne ShallcrossExecutive Director, ROSEHILL THEATRES